Do These Challenges Sound Familiar?
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Your in-house or agency team isn’t delivering the results, efficiency, or strategic guidance your budget should command.
Performance is inconsistent, optimizations feel reactive, and you’re not confident your media dollars are being maximized.
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You need a senior-level digital advertising partner who can plan, manage, and scale PPC, paid social, and programmatic investments with real accountability.
You want expertise—not another junior team cycling through generic optimizations.
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Performance on Google or Meta has plateaued—or worse, declined—despite increased spend.
Rising CPCs, shrinking audiences, and algorithmic volatility are eroding performance.
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You struggle to connect paid digital investments to actual business outcomes.
Attribution is messy, reporting feels superficial, and leadership needs clarity your current team can’t provide.​​
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​You need help building a privacy-safe first-party data strategy that actually moves revenue.
Data deprecation and consent challenges make it harder to target, measure, and scale efficiently.​
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Your website and content are not showing up—or generating leads—through emerging AI-driven search experiences (ChatGPT, Gemini, Claude, Perplexity, etc.).
AI search is reshaping customer discovery, and your brand risks falling behind if you’re not visibility-ready.
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Creative fatigue and audience fragmentation are driving up your cost per acquisition.
You need a smarter, testing-focused creative strategy to keep performance strong.
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You’re concerned your current media mix isn’t future-proofed against rapid AI and automation changes.
You want confident planning, smarter experimentation, and a clear path forward.
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First Position Digital Can Jumpstart Your Growth
First Position Digital offers solutions to meet your brand wherever you are in your digital marketing journey. These solutions address pre- and post-digital media investment and can be activated in-house or by the FPD team. Custom brand solutions and consulting services are also available.​​
Paid Digital Advertising Strategy Development & Management
Our team will plan, execute and manage your brand's paid digital advertising program, incorporating a data-driven, full-funnel, multi-channel strategy to drive successful business outcomes through PPC, social media and programmatic channels.
The FPD team will provide your brand access to an A.I. powered paid digital advertising dashboard which will consolidate channel reporting (SEM, Social and Programmatic) into one view that can be accessed 24/7.
SEO/AIO/GEO Solutions
With expertise in SEO and AI-driven discovery, First Position Digital helps brands strengthen organic visibility and stay ahead of how customers search today. Our SEO Health Check identifies critical opportunities to improve rankings and performance, while our AIO and GEO services connect your site to major Large Language Models (LLMs like ChatGPT, Gemini, Claude, etc) — ensuring your business is discoverable and accurately represented in AI-powered answers.
What Makes Us Different
Over 70+ years of experience
From Fortune 500 to start-up brands, their agencies, consultancies, and private equity firms, our team is certified in all major digital media buying platforms.
Transparent fee structure
No hidden fees and no charging by FTEs (full-time employees).
Outcomes focused
Unyielding attention to driving business outcomes.
A.I. powered reporting & media mix modeling
Agnostic ad tech & supply chain curation
Multi-channel access
Automated, cross-channel reporting, pipeline analytics and forecasting (web + media), and Marketing Impact Modeling, which applies machine-learning models to historic spend and performance data to run budget scenarios and predict the return on investment for your marketing mix.
We have access to the best, but select only what will efficiently drive your outcomes. Our team can work in your brand's owned platform instances of Google, LinkedIn, Meta etc.
Reaching target audiences in digital via paid search/SEM, paid social, and programmatic channels (CTV/OTT, Digital Out-Of-Home, Audio, Display, Native, Video).
Client Testimonials
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"Our company provides a specialized service to a small group of American consumers. Sean and First Position Digital dove right in to understand the nuances of our customers and our competitive market. The team was great to work with, increased the knowledge of our internal team and helped us capture sales through their paid digital marketing strategies. I’ve worked for and with a great number of marketing agencies in my career. FPD is first-rate."
MD Walters
SVP, Strategic Communications
Allsup, LLC
"We started working with Sean as a consultant on a Google Ads initiative in 2021. Based on that successful experience, we asked the team at FPD to assist in developing and executing Wintrust's programmatic channel strategy for our B2C and B2B initiatives at Wintrust, which has delivered results above expectations. The team at FPD understands our business and challenges, and has become a trusted, reliable, and transparent marketing partner for Wintrust."
Ryan Ward
AVP, Marketing
Wintrust Financial Corporation
About FPD
We help middle-market brands navigate shifting consumer behavior, rising acquisition costs, and the rapid evolution of paid media, SEO, and AI-driven discovery. With decades of hands-on experience—supporting Fortune 500s, high-growth mid-market brands, and venture-backed start-ups—our team knows exactly which data, technology, partners, and channels drive efficient revenue growth today.
Because we’ve operated across all three sides of the industry—ad tech, agency, and brand—we help you avoid costly mistakes, choose the right platforms, streamline your operations, and create meaningful performance lift while reducing risk and vendor complexity.
Interested? It starts with a 15-minute conversation. Choose a day and time that works for you—if your brand is a fit, we’ll confirm the meeting and take it from there.
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Sean Sweeney
Founder, CEO
23+ years as a paid digital marketing professional
(MediaMath, Rubicon, eBay, Cars.com,)
Let's Talk
Want to learn more? Book a 15-minute discovery call today using the availability calendar below. Once booked, a meeting confirmation will be sent to your email with all the details.